King of Europe Announces 5-year partnership with Automobile and Touring Club UAE. DUBAI, UNITED ARAB EMIRATES — January 17, 2017 — King of Europe Ltd., a sports and entertainment firm with a focus on new motorsports and Automobile and Touring Club UAE, the country’s sole representative of the FIA, automobile sport's world governing body, today announced their partnership. This new partnership shall ensure the safe and correct development for professional drifting in the United Arab Emirates. “We are proud to partner with ATCUAE” said Mike Procureur, general manager for King of Europe. “We believe this partnership is perfect for our long-term plans and we are keen to establish the UAE as the central platform for our development in the region.” King of Europe launched the first ever GCC championship in 2016, named “Federal Tyres King of Desert”. With the series expansion in 2017 we shall see 5 rounds take place across the UAE, Oman, Jordan and Bahrain. The association with ATC UAE guarantees for the drivers, the partners, the racetracks and the fans a safe and professional evolution for this new generation of motorsport within the region. With Yas Marina Circuit and Dubai Autodrome as the key facilities, this new partnership promises a bright future for professional drifting in the country. “Drifting is one of the most exciting motorsport events for our youth today and hence its popularity is growing worldwide. Drifting events must be conducted in a safe & controlled environment, therefore ATCUAE, as the governing body for motorsport in the UAE, are supporting the efforts of King of Europe Ltd. to host rounds of the GCC championship here in UAE” said Mohammed Ben Sulayem, President of ATCUAE.
For more information about King of Europe, please visit http://www.kingofeurope.net For more information about Automobile and Touring Club UAE, please visit http://atcuae.ae